The Adidas Training Academy is a global platform to provide both instructors and fitness enthusiasts with the latest training programs developed and inspired by the world's best athletes. This year, Adidas hopes to promote the new concept of "exercise while you wait", to encourage consumers to make better use of their time with anything, everywhere. Through a variety of props, and simple and varied techniques, you can make your wait time become richer and more interesting, while achieving a fitness goal. As long as you want it, exercise can be done in any form and will bring you pleasure. Instead of passively waiting, why not make the best of it?
The agency took care of all the creative items needed to create a success event. The event attracted 200 exercise enthusiasts and media. Actress Li BingBing and world reknowned fitness coach, Brent Callaway, also attended the event at Redtown in Shanghai and shared with the customers this new concept of "exercise while you wait".