The coffee market is blooming in China, drastically changing the daily lives of the average Chinese citizen. China is a country with rapid GDP growth. To accommodate for this velocity, many young Chinese adults nowadays have adopted the fast food culture to keep up with their busy lives. Food and drinks have to be consumed "on the go”. Being a product of imported culture, China, or Asia in general, lacks its own coffee drinking culture. That is when until an idea like Buzztime Coffee can probably change this. So that the people of China has their own coffee culture. They are the expert in take-away specialty coffee, high quality coffee for less the price.
Buzztime’s quality coffee is not a luxury item, it is for the mass market. The concept is echoed throughout the eye-catching logo and colors. The logomark uses a bee because the buzzing sounds they make reminds us of busy workers, and coffee is a liquid power booster for us. The up-and-downs of the dashes on the E's and F's not only gives the logotype a refreshed look, but may also resonance that of a bee's trail or an equalizer.