DeltaQ is a subsidary of Delta Cafes, which is a brand from Portugual since 1969. DeltaQ bring a new concept to Delta Cafes in which it introduces the slogan "the easiest way to make a prefect espresso" with the tool of a capsule system and machine. Some might even say that DeltaQ is a competitor to Nespresso. However, with the machine being a closed system, the brand pays much more attention to the marketing of their quality in coffees.
But the brand awareness is low in China, to enhance an unique brand identity and experience for the Chinese consumers, the agency was asked to create an engaging yet high-end identity. The result is a set of visual designs and elements that can be seen in their corporate collaterals, and onto digital platforms, that have a high presence amongst consumers.