As the global passionate tide of cycling sweeps into the world, bicycle becomes not only a means of transportation, it represents a brand new lifestyle and attitude. To further promote this lifestyle and culture of cycling, and to enhance the brand's image and increase its popularity, a cafe was in the proposal, where interests can be shared while enjoying a cup of coffee with light food.
The agency worked closely with interior design firm from Hong Kong, Kyle Chan & Associates, creating a bicycle themed cafe in the heart of Pudong, Shanghai. The shop provides riders with stylish fashion, accessories, designer products and even coffee. It allows customers to enjoy coffee as they shop. The natural design of the cafe is a poetic statement of art and craftsmanship. The use of wooden furniture, bicycle parts, natural lighting and other elements suggest a comfortable and laid-back atmosphere.