A visual identity is about visibility and the connotations that come with it. It needs to be easily recognisable in its visual content so consumers or stakeholders can make instant connections as to understanding what it means to them in what they see.
The challenge is to help Lucktour to develop a visual identity that really characterizes who they are and what their company is about. The brief is to create a tranquil and young yet reliable brand name, rather than emphasizing on medical or travel businesses.