With the growth in popularity every year for the China autoshows, Maserati wanted to do more with social media platforms and to bring together followers from nationwide.
The result is a permanent minisite dedicated to the Maserati autoshow booths all year round. This is a first in the automotive industry here in China. And a first using the 360 photography technology. The minisite aims to bring audiences into the booth without having to be present at the autoshow.