Maserati's origins lie in the passion of track racing. Maserati Cup is designed for Maserati car owners, potential customers and media to promote this brand history. The event can be seen in Shanghai, Chengdu, Zhuhai and Beijing.
Guests are divided into teams to race for the best times in different circuit activities. The team names: Tipo26, Sebring and Birdcage, are named after classic Maseratis. Another purpose of the event is to allow participants to test drive new and current full range of the Maserati cars on the track.