Maserati's century-old history is similar to that of the ‘ironman’ in which they are constantly surpassing themselves in the competition. The achievement comes after a series of transitions, persistences and breakthroughs. The trident is like a spiritual symbol, always attracting those who are the most brave and who chases dreams. Maserati's natural athletic genes, superior technology, and relentless pursuit of speed and passion fit perfectly with the ‘ironman’. As a car brand that originated on the track, Maserati also integrated sports into every car made, making the spirit of sports one of the key DNAs of the brand.
2016 is the first year that Ironman 70.3 comes to China. Maserati, as the official sponsor of the event hosted in Hefei and Xiamen, also supports its staffs, dealers and customers in the competition. The slogan "勇者同道 強者同行" means that all those who are brave are on the same path, and all those who are mighty will walk together. This becomes a strong support and bonding for all of Maserati's participants during the competition.