The existing format of track event lasted for 3 years since 2012, and it cannot meet the client's requirements anymore. Dealers need more exciting programs both on track and in the square to help them push sales. In that case, the main objective of 2015 National Track Event is to make a memorable, exciting and highly leveraged event that helps dealers push sales and actualize sales conversions.
Maserati’s origins are in racing, it is part of the brand's DNA. Maserati is about heros; the racer behind the wheel; the mechanic behind the engine; the designer behind the chassis. The brand heritage, history, evolution and "legends" need to be present but it is also about driving today's cars. The concept is to allow for customers to feel their heartbeat as though a racer would when they sit behind the wheels of a Maserati and accelerate. Therefore, the customer journey is designed around passion to bring more joy to your regular test-driving experience.