Miacare is a creation of BenQ Materials under the BenQ Corporation. Its patented acne paste is undenibly the best product in the industry. The selling point of this product is its thin edge and thick center, making the acne more invisible so that users could wear makeup with ease. Composed of medical grade hydrocolloid with high absorption capability. Hydrocolloid can quickly heal the wound without leaving the scar by creating comfortable healing environment for the wound.
The brand needed a campaign to specifically target an audience and introduce this amazing product to them. The result is a creation of Miagirls for the purpose of brand and product communication. From promotional booths to online presence, the combination of both online and offline channels, the brand quickly gained attention and popularity amongest the young female audience.